How to quote for personal training
Personal training income is not decided by your hourly rate — it is decided by how many of your hours are actually booked, and whether clients buy blocks or drift. This guide covers pricing sessions, packages and online coaching so that a full week genuinely pays.
Quote blocks, packages and online coaching with terms and cancellation policy in one clear document.
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How to price personal training
Start from the income you need and the number of sessions you can sustainably deliver — typically 20–30 a week, not 40 — then design pricing that rewards commitment rather than one-off bookings.
1. Work out your required session rate
Take your target annual income, add gym rent or licence fees, insurance, CPD, equipment, software and travel, then divide by realistically deliverable sessions. Twenty-five sessions a week for 46 weeks is 1,150 sessions — that maths usually points to £40–£70 a session outside London and £60–£100 inside it.
2. Sell blocks, not single sessions
Price a pay-as-you-go session at your full rate, then offer 10 and 20-session blocks at a modest discount, or a monthly package of weekly sessions. Blocks improve results, stabilise your income and cut the admin of chasing bookings. Set an expiry — typically three to six months — so blocks do not linger for years.
3. Price mobile and home visits above gym sessions
Travel, kit in the car and the inability to stack back-to-back clients all cost you. Mobile sessions usually carry a 20–40% premium with a defined radius. If you train outdoors, price weather cancellations and indoor alternatives into your terms.
4. Package online coaching as a monthly product
Online coaching is a subscription: programming, check-ins, form reviews and messaging support. Price it monthly — commonly £70–£200 — and define exactly what is included, especially response times and how many check-ins. Without those boundaries, a £90 client can quietly consume more time than a £60 in-person session.
5. Write a cancellation policy and stick to it
24 hours' notice or the session is charged. It feels uncomfortable once and then protects every week thereafter — an empty 7am slot cannot be resold. Put it on the quote alongside your PAR-Q, insurance details and data handling, so clients accept it as professional rather than personal.
What to put on a personal trainer quote
- Session length, format and location
- Number of sessions and any block discount
- Block expiry date
- Mobile or home visit premium and travel radius
- What is included: programming, nutrition guidance, check-ins
- Online coaching inclusions and response times
- Cancellation and rescheduling policy
- Gym access or day-pass costs, if the client pays them
- Health screening (PAR-Q) and insurance details
- Payment schedule, standing order or subscription terms
Realistic UK price ranges for personal trainers
Indicative UK figures for 2026. Specialist qualifications — rehab, pre and post-natal, strength coaching — support prices above these ranges.
| Item | Typical range |
|---|---|
| Single session (gym) | £40 – £70 |
| Single session (London) | £60 – £100 |
| Block of 10 sessions | £350 – £600 |
| Mobile / home visit premium | +20% – 40% |
| Small group (2–4 people), per person | £15 – £30 |
| Online coaching, per month | £70 – £200 |
Run your own numbers in the free quote calculator or check your margin with the markup & margin calculator.
Common quoting mistakes for personal trainers
- Setting a rate by copying the gym floor rather than by the income you need.
- Selling only single sessions, so every week starts from zero.
- Blocks with no expiry, which sit on your books as an unpaid obligation for years.
- Free 'quick questions' by message that add hours nobody pays for.
- No cancellation policy, so late drop-outs come straight out of your income.
- Never raising prices for long-standing clients, while rent and insurance rise every year.
Pricing FAQs
How much should a personal trainer charge per session?
In 2026, £40–£70 a session is typical outside London and £60–£100 inside it. Work backwards from your target income and the number of sessions you can genuinely deliver each week — usually 20–30, not 40.
Should I sell blocks or single sessions?
Both, but price single sessions at full rate and give a modest discount on 10 or 20-session blocks. Blocks improve client results and give you predictable income. Add a three to six month expiry so they do not sit open indefinitely.
How much should online coaching cost?
Usually £70–£200 a month depending on check-in frequency and support level. Define the inclusions precisely — programming, number of check-ins, form reviews, messaging response times — or the cheapest clients absorb the most hours.
What cancellation policy should I use?
24 hours' notice, or the session is charged in full. State it on the quote and in your onboarding pack. An empty slot cannot be resold at short notice, so the policy is simply protecting income you have already set aside.
Quote blocks, packages and online coaching with terms and cancellation policy in one clear document.
Accepted in one tap, invoiced in one click. Free trial, no card needed.
More reading
Want the long-form version with a worked example? How much to charge for personal training sessions →