How to Quote a Wedding Florist Job That Wins the Booking

What a wedding florist quote needs to include

Whether it's a small registry-office bouquet or a full two-venue install, a proper quote needs enough detail that neither of you is guessing later:

1. 1Your business details — name, contact details, and your VAT number if you're registered.
2. 2The couple's names, the wedding date, and both venue addresses — ceremony and reception access windows can differ a lot.
3. 3Personal flowers listed individually — bridal bouquet, bridesmaid bouquets, buttonholes, corsages — each with its own price, not one lump "bridal party flowers" figure.
4. 4Installations listed separately, with quantities — ceremony arch or arbour, aisle decor, top table, table centrepieces ("×10 tables"), not a single "venue flowers" line.
5. 5Hire items and their refundable deposit — vases, stands, arch frames, candle holders — so it's clear what's rented back versus what the couple keeps.
6. 6Delivery, setup and collection ("strike") times, and who's on site to receive and sign off the flowers.
7. 7A seasonal substitution note — which stems might need swapping and why, agreed before the wedding, not discovered on it.
8. 8The mock-up or sample fee, if one was charged, and whether it's credited against the booking.
9. 9Payment terms — deposit amount, balance due date, and what happens if the guest or table count changes after that.

Personal flowers and installations are priced completely differently

Lumping both into one "wedding flowers" figure is where most florists lose money or lose clarity. They're genuinely different jobs.

Personal flowers

Bridal bouquet, bridesmaid bouquets, buttonholes and corsages are worn or carried, then go home with a guest — so price each one individually, built up from stem cost plus arranging labour plus your margin. Never quote "bridal party flowers, £480" as one number; a couple can't tell whether that's fair without seeing what's actually in it, and they can't trim it if the budget's tight without asking you to start again.

Installations and hire

A ceremony arch, aisle decor, a top table or a run of table centrepieces are priced on labour and hire, not flowers alone. You have to build it, deliver it, install it on site, and then strike it — take it down and collect the hired mechanics — often hours after the guests have gone home. That strike time is real labour that's easy to forget when you're focused on how the arch will look at 2pm.

How to price the work

UK wedding florist pricing varies a lot by region and style, but these ranges are a fair starting point for 2026:

• Cost every stem, not just the showy ones. Foliage, filler and floral mechanics (foam, wire, tape) are often 15–25% of a bouquet's true cost, and it's the part florists most often forget to price.
• Bridal bouquets commonly run £150–£300, bridesmaid bouquets £45–£85 each, buttonholes £12–£18, and corsages £15–£25 — built up from stem cost and arranging labour, not copied from another florist's price list.
• Installations are priced on labour and hire, not flowers alone: a ceremony arch or arbour with fresh flowers typically runs £350–£900 depending on size and density, plus hire and strike time.
• Table centrepieces are usually £65–£150 a table depending on size and container — quote per table, not as one lump "reception flowers" figure, so the couple can adjust table count without a full re-quote.
• Delivery, setup and strike are real hours — budget half a day either side of a big wedding, and price it as its own line rather than folding it quietly into the flowers.

A worked example

A typical Saturday wedding across two venues, quoted the way described above:

£2,402 total for a two-venue Saturday wedding. Personal flowers itemised individually; the arch and table centrepieces priced separately with their own labour. Hire items (vases, stands, the arch frame) covered by a refundable £150 deposit, returned on collection. Seasonal substitution of like-for-like blooms may apply if availability changes. 30% deposit at booking, balance due three weeks before the wedding, table count confirmed at the same time.

Five details that get wedding florist quotes accepted faster

• Quote personal flowers and installations as separate blocks. A couple can see exactly what the bouquets cost versus what the ceremony arch costs, which makes it easy for them to trim one and keep the other — far better than losing the whole booking because one combined number felt high.
• Show the hire deposit as refundable, not as a cost. Vases, arch frames and stands you take back after the wedding aren't really being bought — say so on the quote, with the deposit amount and how it's returned, so the total doesn't look inflated by items the couple never keeps.
• Put the seasonal substitution note in writing before it's needed. Peonies in December or delphiniums after a bad growing week are genuine availability problems, not corner-cutting. A line agreeing similar-toned substitutes if needed reads as professional foresight, not an excuse reached for in April.
• Charge for the mock-up, and credit it if they book. A free sample invites couples who are shopping five florists at once. A modest, creditable fee filters for people who are actually choosing you — and it pays for the stems either way.
• Make the quote look as considered as the flowers themselves. A branded, itemised PDF for a £2,000+ wedding order should look like it belongs next to the venue's own paperwork — not a scribbled list on the back of an invoice pad.

The fastest way to do all of this

Building a wedding florist quote by hand means juggling a dozen individually-priced personal items, a separate installation and hire block, a refundable deposit, and payment terms — all before you've cut a single stem. Fine for the odd enquiry, a real time cost once you're quoting several weddings a month.

This is what QuoteRocket is for. Describe the job in plain English — "bridal bouquet, 4 bridesmaid bouquets, ceremony arch installation, 10 table centrepieces, vase hire, two-venue delivery and strike" — and it turns that into a branded, itemised PDF quote in under a minute, with a valid-until date and clear pricing. Your customer accepts it with one tap on their phone, and an accepted quote becomes an invoice in one click, so you're chasing flowers in wedding week, not payment.

Whichever way you produce the quote, the principle holds: separate personals from installations, make hire and deposits explicit, and put substitution terms in writing so nobody's improvising in the van at 6am on the wedding day.

Frequently asked questions

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